We develop innovative influencer marketing strategies and campaigns

First class clients need a first class agency. We've worked with a variety of clients including: Diesel, DKNY, Samsonite, HEMA, Bacardi and more.

Browse through a selection of our previous campaigns

Yves Saint Laurent
Yves Saint Laurent

#YSLBlackOpiumExperience - Around their fall campaign launch, YSL wanted to create brand awareness & virality with influencers in the Benelux centered around multiple activations including the hottest event of the season, VIP dinner and a community engagement activation.

Yves Saint Laurent

  • 15.4Mcombined influencer reach
  • 12.3Mcampaign impressions
  • 256.7kengagements
  • 50kincrease followers @YSLbeauty Instagram
  • 392influencers posts
  • 74influencers

Yves Saint Laurent

15 VIP and 55 Regular influencers

Together with IMA, 15 VIP influencers were selected from the Benelux to act as ambassadors of the campaign. They created content around a special dinner hosted in their honor and shared their stories through #YSLBlackOpiumExperience. Alongside this, 55 regular influencers were handpicked to also represent the brand and create buzz around #YSLBlackOpiumExperience.

Pre-dinner for VIP's at Hoxton Hotel

To get to know the influencers and share YSL's Black Opium brand essence, IMA and YSL organized a special dinner at the Hoxton Hotel in Amsterdam for the 15 VIP's. Influencers were treated to a YSL cocktail, a gourmet dinner and YSL goodies.

Yves Saint Laurent

Online activation #YSLBlackOpiumExperience

Influencers shared their #YSLBlackOpiumExperience looks with their community and asked them to share their their own look with the hashtag, driving Winners were given an exclusive invite to the main event in Amsterdam.

Yves Saint Laurent

Main event at Pakhuis West Amsterdam

Wrote up by Elle as "the event you wanted to be at," the main event was held at warehouse space Pakhuis West in Amsterdam. A custom light-maze hallway entrance, beauty bars, drinks and dancing provided the real YSL Black Opium Experience for VIP's, influencers and special members of the beauty and fashion industry.

Yves Saint Laurent

Video production (after movie & personal VIP influencer video's)

Video held an integral part throughout the campaign and gave audiences a real-life look into the YSL Black Opium Experience. The main event was professionally shot and edited into an experience video and personal videos were created for each of the VIP's to share across their channels.

Diesel
Diesel

Influencer year plan - Diesel was looking for a group of influencers to lead #DieselPeople. Working with 77 influencers across four seasons, IMA is Diesel’s exclusive influencer marketing agency.

Diesel

#DieselPeople

Working together with Diesel, IMA matched up a diverse set of international influencers to head up #DieselPeople. The influencers are empowered to create impactful, dedicated brand stories on their blogs and social platforms.

Diesel

  • 77influencers with an average Instagram following
    of 140 thousand
  • 530+posts from influencers on blogs and social media
  • 23Minfluencer impressions served
  • 977klikes, comments and shares on #DieselPeople content

Diesel

360º Campaign Management

IMA brainstorm, brief, manage and measure each influencer marketing campaign from start to finish.

Year Long Strategy

Each season, IMA uses campaign results and works off influencer data to set goals and determine new KPI’s to drive each new phase forward. Reflecting on this, IMA develops creative, seasonal concepts for influencer content based around a unique theme.

Diesel
Diesel
Tommy Hilfiger
Tommy Hilfiger

#IDoHilfiger - To launch their new summer eyewear range, IMA and Tommy Hilfiger told the story of a marriage proposal. A select group of high profile influencers created content and shared the story with their audiences. The campaign ran both on and offline across Europe.

Tommy Hilfiger

  • 9.24Minfluencer impressions
  • 20influencers created content and promoted it across their blog and social channels
  • 104posts on all channels
  • 218.7kbrand engagements
  • 2.1Mdisplay media impressions served across fashion websites
  • 18.6kvisits to the landing page and 1.5k uses of campaign hashtag

Tommy Hilfiger

Influencer Content

To keep a consistent look and feel with campaign, influencers were invited to create a range of content using Tommy Hilfiger eyewear. They used flowers, macarons and balloons as props and styled their own looks to create their personal summer feeling for #IDoHilfiger. They took flat lays, streetstyle shots and photos at the events to make a range of content for the campaign. Campaign content was also promoted across Tommy Hilfiger owned media channels to create an omnichannel experience for #IDoHilfiger.

Tommy Hilfiger

Online Brand Activations

IMA built a landing page: idohilfiger.com to host all campaign content and a brand activation to win a trip for two to LA. Influencers shared their own original content and asked their audiences to share their dream wedding proposal with #IDoHilfiger for a chance to win. This resulted in over 1.5k entrants, spreading virally as content was shared across social platforms. To further boost awareness to the mass market, a display media campaign ran across major fashion websites including: Elle, Marie Claire, Cosmopolitan, Vogue, Style.com and Glamour.

Tommy Hilfiger

Offline Brand Activations

As brand ambassadors to the campaign, the selected influencers attended in-store events in target cities across Europe including Paris, Milan, Berlin and Madrid. They promoted the events on their blog and social channels, inviting their audiences to come along and also sharing original coverage at the event.

DKNY
DKNY

Surf & the City - To tell the story of their SS’14 collection, DKNY looked to IMA for top tier influencers to share their personal Surf & the City experience.

DKNY

Top Tier Brand Ambassadors

New York-based model and blogger Natalie Off Duty and Londoner Camille over the Rainbow were enlisted by IMA to embody the mood of DKNY SS’14. They took part in a professional photoshoot, shared tips of their summer in the city hotspots, created videos and shared content on their blog and socials channels.

DKNY

  • 500kreach combined on influencer channels
  • 2Mtotal campaign impressions from influencer marketing
  • 64klikes, comments and shares on influencer posts
  • 80posts combined from influencers blog and social posts and Fashiolista promotion

DKNY

Influencer Marketing

Natalie and Camille told the DKNY Surf & the City campaign with dedicated posts on their blogs and promotion on their social platforms, driving traffic and reaching new audiences for DKNY.

Fashiolista.com

IMA covered the DKNY SS’14 event, created shoppable looks and shared a dedicated newsletter with the Fashiolista community of 2 million members worldwide. This also drove traffic and helped to reach a new community for DKNY.

DKNY

In store Events

IMA held exclusive kick-off events for the new DKNY collection in New York City and London, hosted by Natalie and Camille respectively. This brought new customers to the store and spread the Surf & the City story with current customers.

Content Creation

IMA managed a fully produced photoshoot, creating beautiful campaign imagery, and two branded videos for both DKNY and the brand ambassadors to use across their channels.

Franklin & Marshall
Franklin & Marshall

The F&M Community - Together with F&M, IMA built an international platform in order to reach out and engage with customers across the world. As a result, a community who value Franklin & Marshall’s brand DNA was created with the help of a select list of relevant brand ambassadors.

Franklin & Marshall

Advertising

IMA is the creative agency of Franklin & Marshall. IMA has managed the concept development and execution of the last photo shoot in order to deliver creative POS, banners and print material as a look book workbook and posters that are aligned with F&M’s brand DNA.

Franklin & Marshall

Content Creation

Every month, four of the twelve brand ambassadors create inspiring, creative and authentic content about a specific theme (sport, culture, style or music). The brand ambassador’s content is promoted on their blog & social channels, Franklin & Marshall’s socials and published on the F&M platform. With the bloggers, IMA creates 22 stories per month centered around the content themes to create a dynamic and shoppable community platform.

Franklin & Marshall

Social Media Strategy Plan

IMA is the Social Media Agency of Franklin & Marshall, and has set up a year long strategy in order to share interesting content and build up a loyal fanbase. IMA manages F&M’s Facebook, Instagram, Twitter and Pinterest daily.

Campaign Management

Daily management from A-Z. From creative seasonal concepts to the execution of content/material based around a unique theme that’s aligned with F&M’s brand DNA.

Franklin & Marshall

  • 8influencer ambassadors
  • 22stories created monthly
  • 3.6Mtotal influencer reach
  • 250kmonthly display impressions across select websites
  • 10kmonthly visits to the platform

Albert Heijn
Albert Heijn

AH Saladewereld & #AHsalade4daagse - To inform and inspire audiences with the new Albert Heijn salad offering, 30 influencers created unique salad recipes and took part in the 4 day salad challenge to activate the community with the products.

Albert Heijn

  • 30unique influencer salad recipes
  • 62total influencers involved across #AHvers Saladewereld and #AHsalade4daagse
  • 3.8Mtotal campaign impressions
  • 2.2Munique campaign reach
  • 55kbrand engagements across salad content
  • 29kvirality reach off the hashtag

Albert Heijn

Dynamic influencer marketing
& content creation

30 influencers created their own salad recipe for Albert Heijn. Each recipe was individually shot and produced by IMA, created 30 short, dynamic videos that were shared on AH.nl and influencer media channels.

Albert Heijn

Community activation: #AHsalade4daagse

After a fantastic outcome with the content created, five key influencers kickstarted the #AHsalade4daagse challenge, sharing content throughout the four days of their daily recipes. The end results were a huge success, with an extra 37 influencers taking part and creating earned media for Albert Heijn. The activation drove 120 influencer posts and over 2.1M activation impressions.

Albert Heijn

User generated content

Influencers activated the community to get involved in #AHsalade4daagse challenge with their posts, resulting in over 29k reach off the virality of the campaign. The whole country got involved and posted their salads on Instagram: all UGC that was of high quality and inspired by the original AH recipes.

Rituals
Rituals

Goodbye stress, welcome me time - Rituals let ambassadors tell their story of unwinding during the day through authentic and personalized video’s and photo stories on their channels. They tell how the Rituals products, soul wear and the app help to give them the ‘me-time’ that they deserve.

Rituals

Influencer Content

The influencers tell about the moments that help them to escape from their busy day and make time for themselves through the Rituals app & products. To start a conversation with their followers the ambassador asked them to share their me-time with the hashtag #MyRituals on the socials channels. All the items in the blogpost are directed to the webshop & app download.

Rituals

  • 21Mcampaign impressions​
  • 366kvideo views
  • 1month runtime
  • 30influencers
  • 168influencer posts on all channels
  • 13.5ktraffic sent to Rituals
  • 177posts on all channels

Rituals

Top influencers

We worked together with the biggest bloggers. To name a few: Beautylab, Anna Nooshin, Negin Mirsalehi, NSMBL, Annic van Wonderen, Linda Hallberg, Vivianna does makeup, Amlul, In the frow, Niomi Smart, At Fashion Forte, Totallytwo, Fitgirlcode, Ghostparties, Anouk Yve, Lydia Millen, Lizzy van der Ligt and Fashionhoax.

Rituals
HEMA
HEMA

Blog & Academy - HEMA was looking to engage with their customers in a new, authentic and inspiring way. To do this, IMA designed and executed the HEMA blog, influencer content marketing strategy and the HEMA blog academy.

HEMA

Hema Blog

As a brand extension, the HEMA blog creates a community for customers, inspires them to use products in a different way and drives purchase decisions. It also increases traffic, contributes to SEO and builds up brand associations with the community. All contributors and content is managed in-house by IMA.

Hema Academy

The academy is made up of 1000 up-and-coming bloggers. Each blogger was selected to take part and they attended a blogging workshop event at HEMA headquarters hosted by HEMA and IMA. The academy bloggers gain regular support and guidance by IMA to improve their skills and become the blogger they aspire to.

HEMA

Hema Influencer Marketing Strategy

IMA paired HEMA up with on-brand influencers with a relevant audience to create content for the HEMA blog and also promote the brand through their own channels. The outreach helped HEMA to bring in high quality new customers. Traffic from the influencers was +55% more engaged than other marketing channels to the blog.

HEMA

  • 22dedicated brand ambassadors
  • 1000up-and-coming bloggers for HEMA Blog Academy
  • 1Mweekly reach by HEMA.nl
  • 2.5Mdedicated influencer impressions
  • 100monthly posts by the influencers

HEMA

360º Campaign Management

IMA handles ongoing content creation from the brand ambassadors, content creation from Blog Academy bloggers, additional IMA editorial for the blog, and takes on full management of the custom-built front and back end development of the platform.

H&M x Queen of Jetlags
H&M x Queen of Jetlags

Influencer Plan - H&M Netherlands were looking for a large female influencer to help launch their H&M loves Coachella range. Someone who could be true ambassador, embrace the brand and provide perfect representation.

H&M x Queen of Jetlags

H&M Loves Coachella 360

Together IMA and H&M found the perfect match with fashion and lifestyle blogger Noor from Queen of Jet Lags. Noor personally picked, shot and showcased her favourite H&M Loves Coachella items from Palms Springs to Amsterdam city. #hmselectedbyqueenofjetlags was strategically communicated via a multi channel approach - on all Queen of Jetlags’ and H&M’s online channels as well as in-store exposure.

H&M x Queen of Jetlags

  • 1influencer with a total reach of 500k +
  • 35posts from Queen of Jetlags and H&M combined,
    on blogs, website and social media
  • 31klikes, comments and shares on #hmselectedbyqueenofjetlags content
  • 1.3Mviewers reached throughout
    the campaign.

H&M x Queen of Jetlags
Albert Heijn
Albert Heijn

AH biologic and AH fresh - Albert Heijn enlisted IMA to build brand awareness and create inspirational content around their new product assortment.

Albert Heijn

Influencer Content

To kick start the campaign, influencers created original video and photo content with Albert Heijn products to share with their followers. They created their own recipes and shared beautiful food photography that matched the Albert Heijn brand that also complimented their own aesthetic. This content was shared throughout the influencer's blog and social channels as well as Albert Heijn owned media channels.

Albert Heijn

Community Engagement

Influencer media promotion engaged users to take part in different brand activations. To get the community involved and promote their fresh products, influencers asked their community to create their own #ahlente smoothie. To boost awareness of Albert Heijn's Bio products and the pop-up store, communities were asked to share their favorite #lekkerbio product. Both brand activations delivered incredible results in both the foodie community as well as the mass market.

Virality

Hashtag use during both campaigns spread the Albert Heijn message throughout the community as they went viral. Buzz generated from the hashtag has come to 5,500 pieces (and counting) of #lekkerbio or #ahlente content.

Albert Heijn

  • 50leading food influencers
  • 130kcampaign engagements
  • 6Mtotal reach
  • Assets:
    - Consumer product in-store
    - Video & photography
    - E-book

Samsonite
Samsonite

Blog & Campaign - Samsonite enlisted IMA to build the brand awareness among younger customers and create an inspirational online destination to showcase the Samsonite products in a new light.

Samsonite

#Tips2Go

Together Samsonite and IMA created Samsonite #Tips2Go, an inspirational travel platform filled with personal tips from influencers across six top travel destinations. Each month featured a new destination filled with local hotspots and travel diaries.

Samsonite

  • 5influencers traveled to six top-tier destinations: New York, Ibiza, Amsterdam, Berlin, Paris and LA
  • 170posts from influencers on blogs and social media
  • 5Minfluencer impressions served
  • 500+posts under #Tips2Go

Samsonite

Microsite Design, Build & Management

IMA designed, built and managed all content updates on the Samsonite #Tips2Go microsite.

Campaign Engagement & Virality

Each destination hosted its own Samsonite #Tips2Go hashtag contest to build up Samsonite’s Instagram channel and build viral awareness around the campaign. Each month, a new winner was chosen to win their own Samsonite suitcase.

Eyelove
Eyelove

#Eyelovers - Affordable Eyewear brand Eyelove wanted to create a modern, relevant brand image and tap into a new market for their range of accessible eyewear. IMA acted as Eyelove’s creative marketing agency to re-brand, strategize digital activity, implement brand ambassadors and spread the word through monthly PR and events.

Eyelove

Brand Identity & Image

Together, IMA and Eyelove brainstormed a new brand image to create a visual story. A new tone of voice was implemented and a new overall style to widen Eyelove’s brand appeal across ages.

Social Media Strategy & Management

IMA implemented a new social strategy for Eyelove across Facebook, Instagram and Pinterest. IMA managed all content updates and promotions that ran on the platforms and optimized for awareness and social growth.

Eyelove

PR and Media

Monthly editorials ran across a variety of fashion-minded media such as MetroMode, Glamour, Marie Claire, ILoveFashionNews, Grazia, Nu Actueel and FashionScene.

The Eyelove Fashion Collection

To celebrate this newfound image and to tap into a new, younger market, IMA and Eyelove launched the Eyelove Fashion Collection with 6 Dutch key influencer ambassadors. Together with Eyelove, the influencers concepted, designed and promoted their very own eyewear mini-collection.

Eyelove

  • 21glasses styles designed by six key brand influencer ambassadors
  • 474posts by the influencers about Eyelove over 7 months
  • 10.8Minfluencer campaign impressions
  • 2Mimpressions served across Dutch media channels
  • 200kengagements with the Eyelove brand
  • 8klikes growth on their Facebook page

Eyelove

Online & Offline Marketing

IMA and Eyelove combined online and offline marketing activities to create a dynamic brand experience. IMA hosted an inspirational trip to Paris, produced brand experience videos in-store, held in store promotional events and displayed billboards across Amsterdam. Online, Eyelove received PR from high traffic media websites, influencer promotion, full social media management and design and production of the Fashion Collection website.

TUI
TUI

#MadeMeSmile - Integrating a fresh content and influencer marketing strategy, Arke and IMA created the smile.arke.nl blog. Influencers are featured monthly, creating content and sharing their personal Arke experiences to inspire the travel community across select Arke destinations.

TUI

  • 1Maverage monthly campaign impressions
  • 35monthly posts by seven influencers on blog and social channels
  • Monthly travel destinations per influencer: Miami, Curacao, Mykonos, Sharm el Sheik
  • Monthly content created for smile.arke.nl
  • 250kmonthly display media impressions served on travel and lifestyle websites

TUI

Influencer Content

Each month, a blogger goes on their Arke holiday in a select destination. They cover their holiday regularly on Instagram, Facebook and Twitter. During their trips they take photos and record video which is collected and later posted on the Arke bog at smile.arke.nl, along with their tips during their trip and reviews of their experiences.

smile.arke.nl

IMA designed, built and manages smile.arke.nl, the online destination for travel inspiration. Content is updated weekly with activities, tips and brand activations to engage the audience. Users are able to explore by holiday theme, destination or bloggers. The blog is shared across Arke's owned media channels including newsletters, social media and website links. Bloggers link back to the website as their blog posts go live.

TUI

Arke Instagram Management

Along with the Arke blog, IMA introduced an Instagram strategy to match the new content strategy. IMA manages the Arke Instagram account and regularly posts with influencer content and related content pillars. The account has gained 3,000 followers and counting, and is a great mix of holiday inspiration and Arke branded content.

  • Tommy Hilfiger
  • Farfetch
  • l'Oréal
  • Unilever
  • DKNY
  • Albert Heijn
  • Nike
  • Bacardi
  • DIESEL
  • Sony
  • TUI
  • Calvin Klein