Albert Heijn
Albert Heijn

AH Saladewereld & #AHsalade4daagse - To inform and inspire audiences with the new Albert Heijn salad offering, 30 influencers created unique salad recipes and took part in the 4 day salad challenge to activate the community with the products.

Albert Heijn

  • 30unique influencer salad recipes
  • 62total influencers involved across #AHvers Saladewereld and #AHsalade4daagse
  • 3.8Mtotal campaign impressions
  • 2.2Munique campaign reach
  • 55kbrand engagements across salad content
  • 29kvirality reach off the hashtag

Albert Heijn

Dynamic influencer marketing
& content creation

30 influencers created their own salad recipe for Albert Heijn. Each recipe was individually shot and produced by IMA, created 30 short, dynamic videos that were shared on AH.nl and influencer media channels.

Albert Heijn

Community activation: #AHsalade4daagse

After a fantastic outcome with the content created, five key influencers kickstarted the #AHsalade4daagse challenge, sharing content throughout the four days of their daily recipes. The end results were a huge success, with an extra 37 influencers taking part and creating earned media for Albert Heijn. The activation drove 120 influencer posts and over 2.1M activation impressions.

Albert Heijn

User generated content

Influencers activated the community to get involved in #AHsalade4daagse challenge with their posts, resulting in over 29k reach off the virality of the campaign. The whole country got involved and posted their salads on Instagram: all UGC that was of high quality and inspired by the original AH recipes.