Diesel
Diesel

Influencer year plan - Diesel was looking for a group of influencers to lead #DieselPeople. Working with 77 influencers across four seasons, IMA is Diesel’s exclusive influencer marketing agency.

Diesel

#DieselPeople

Working together with Diesel, IMA matched up a diverse set of international influencers to head up #DieselPeople. The influencers are empowered to create impactful, dedicated brand stories on their blogs and social platforms.

Diesel

  • 77influencers with an average Instagram following
    of 140 thousand
  • 530+posts from influencers on blogs and social media
  • 23Minfluencer impressions served
  • 977klikes, comments and shares on #DieselPeople content

Diesel

360º Campaign Management

IMA brainstorm, brief, manage and measure each influencer marketing campaign from start to finish.

Year Long Strategy

Each season, IMA uses campaign results and works off influencer data to set goals and determine new KPI’s to drive each new phase forward. Reflecting on this, IMA develops creative, seasonal concepts for influencer content based around a unique theme.

Diesel
Diesel