Surf & the City - To tell the story of their SS’14 collection, DKNY looked to IMA for top tier influencers to share their personal Surf & the City experience.


Top Tier Brand Ambassadors

New York-based model and blogger Natalie Off Duty and Londoner Camille over the Rainbow were enlisted by IMA to embody the mood of DKNY SS’14. They took part in a professional photoshoot, shared tips of their summer in the city hotspots, created videos and shared content on their blog and socials channels.


  • 500kreach combined on influencer channels
  • 2Mtotal campaign impressions from influencer marketing
  • 64klikes, comments and shares on influencer posts
  • 80posts combined from influencers blog and social posts and Fashiolista promotion


Influencer Marketing

Natalie and Camille told the DKNY Surf & the City campaign with dedicated posts on their blogs and promotion on their social platforms, driving traffic and reaching new audiences for DKNY.

IMA covered the DKNY SS’14 event, created shoppable looks and shared a dedicated newsletter with the Fashiolista community of 2 million members worldwide. This also drove traffic and helped to reach a new community for DKNY.


In store Events

IMA held exclusive kick-off events for the new DKNY collection in New York City and London, hosted by Natalie and Camille respectively. This brought new customers to the store and spread the Surf & the City story with current customers.

Content Creation

IMA managed a fully produced photoshoot, creating beautiful campaign imagery, and two branded videos for both DKNY and the brand ambassadors to use across their channels.