Franklin & Marshall
Franklin & Marshall

The F&M Community - Together with F&M, IMA built an international platform in order to reach out and engage with customers across the world. As a result, a community who value Franklin & Marshall’s brand DNA was created with the help of a select list of relevant brand ambassadors.

Franklin & Marshall

Advertising

IMA is the creative agency of Franklin & Marshall. IMA has managed the concept development and execution of the last photo shoot in order to deliver creative POS, banners and print material as a look book workbook and posters that are aligned with F&M’s brand DNA.

Franklin & Marshall

Content Creation

Every month, four of the twelve brand ambassadors create inspiring, creative and authentic content about a specific theme (sport, culture, style or music). The brand ambassador’s content is promoted on their blog & social channels, Franklin & Marshall’s socials and published on the F&M platform. With the bloggers, IMA creates 22 stories per month centered around the content themes to create a dynamic and shoppable community platform.

Franklin & Marshall

Social Media Strategy Plan

IMA is the Social Media Agency of Franklin & Marshall, and has set up a year long strategy in order to share interesting content and build up a loyal fanbase. IMA manages F&M’s Facebook, Instagram, Twitter and Pinterest daily.

Campaign Management

Daily management from A-Z. From creative seasonal concepts to the execution of content/material based around a unique theme that’s aligned with F&M’s brand DNA.

Franklin & Marshall

  • 8influencer ambassadors
  • 22stories created monthly
  • 3.6Mtotal influencer reach
  • 250kmonthly display impressions across select websites
  • 10kmonthly visits to the platform