H&M x Queen of Jetlags
H&M x Queen of Jetlags

Influencer Plan - H&M Netherlands were looking for a large female influencer to help launch their H&M loves Coachella range. Someone who could be true ambassador, embrace the brand and provide perfect representation.

H&M x Queen of Jetlags

H&M Loves Coachella 360

Together IMA and H&M found the perfect match with fashion and lifestyle blogger Noor from Queen of Jet Lags. Noor personally picked, shot and showcased her favourite H&M Loves Coachella items from Palms Springs to Amsterdam city. #hmselectedbyqueenofjetlags was strategically communicated via a multi channel approach - on all Queen of Jetlags’ and H&M’s online channels as well as in-store exposure.

H&M x Queen of Jetlags

  • 1influencer with a total reach of 500k +
  • 35posts from Queen of Jetlags and H&M combined,
    on blogs, website and social media
  • 31klikes, comments and shares on #hmselectedbyqueenofjetlags content
  • 1.3Mviewers reached throughout
    the campaign.

H&M x Queen of Jetlags