Samsonite
Samsonite

Blog & Campaign - Samsonite enlisted IMA to build the brand awareness among younger customers and create an inspirational online destination to showcase the Samsonite products in a new light.

Samsonite

#Tips2Go

Together Samsonite and IMA created Samsonite #Tips2Go, an inspirational travel platform filled with personal tips from influencers across six top travel destinations. Each month featured a new destination filled with local hotspots and travel diaries.

Samsonite

  • 5influencers traveled to six top-tier destinations: New York, Ibiza, Amsterdam, Berlin, Paris and LA
  • 170posts from influencers on blogs and social media
  • 5Minfluencer impressions served
  • 500+posts under #Tips2Go

Samsonite

Microsite Design, Build & Management

IMA designed, built and managed all content updates on the Samsonite #Tips2Go microsite.

Campaign Engagement & Virality

Each destination hosted its own Samsonite #Tips2Go hashtag contest to build up Samsonite’s Instagram channel and build viral awareness around the campaign. Each month, a new winner was chosen to win their own Samsonite suitcase.