Blog & Campaign - Samsonite enlisted IMA to build the brand awareness among younger customers and create an inspirational online destination to showcase the Samsonite products in a new light.READ MORE
Together Samsonite and IMA created Samsonite #Tips2Go, an inspirational travel platform filled with personal tips from influencers across six top travel destinations. Each month featured a new destination filled with local hotspots and travel diaries.
- 5influencers traveled to six top-tier destinations: New York, Ibiza, Amsterdam, Berlin, Paris and LA
- 170posts from influencers on blogs and social media
- 5Minfluencer impressions served
- 500+posts under #Tips2Go
Microsite Design, Build & Management
IMA designed, built and managed all content updates on the Samsonite #Tips2Go microsite.
Campaign Engagement & Virality
Each destination hosted its own Samsonite #Tips2Go hashtag contest to build up Samsonite’s Instagram channel and build viral awareness around the campaign. Each month, a new winner was chosen to win their own Samsonite suitcase.