Tommy Hilfiger
Tommy Hilfiger

#IDoHilfiger - To launch their new summer eyewear range, IMA and Tommy Hilfiger told the story of a marriage proposal. A select group of high profile influencers created content and shared the story with their audiences. The campaign ran both on and offline across Europe.

Tommy Hilfiger

  • 9.24Minfluencer impressions
  • 20influencers created content and promoted it across their blog and social channels
  • 104posts on all channels
  • 218.7kbrand engagements
  • 2.1Mdisplay media impressions served across fashion websites
  • 18.6kvisits to the landing page and 1.5k uses of campaign hashtag

Tommy Hilfiger

Influencer Content

To keep a consistent look and feel with campaign, influencers were invited to create a range of content using Tommy Hilfiger eyewear. They used flowers, macarons and balloons as props and styled their own looks to create their personal summer feeling for #IDoHilfiger. They took flat lays, streetstyle shots and photos at the events to make a range of content for the campaign. Campaign content was also promoted across Tommy Hilfiger owned media channels to create an omnichannel experience for #IDoHilfiger.

Tommy Hilfiger

Online Brand Activations

IMA built a landing page: idohilfiger.com to host all campaign content and a brand activation to win a trip for two to LA. Influencers shared their own original content and asked their audiences to share their dream wedding proposal with #IDoHilfiger for a chance to win. This resulted in over 1.5k entrants, spreading virally as content was shared across social platforms. To further boost awareness to the mass market, a display media campaign ran across major fashion websites including: Elle, Marie Claire, Cosmopolitan, Vogue, Style.com and Glamour.

Tommy Hilfiger

Offline Brand Activations

As brand ambassadors to the campaign, the selected influencers attended in-store events in target cities across Europe including Paris, Milan, Berlin and Madrid. They promoted the events on their blog and social channels, inviting their audiences to come along and also sharing original coverage at the event.