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#MadeMeSmile - Integrating a fresh content and influencer marketing strategy, Arke and IMA created the smile.arke.nl blog. Influencers are featured monthly, creating content and sharing their personal Arke experiences to inspire the travel community across select Arke destinations.

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  • 1Maverage monthly campaign impressions
  • 35monthly posts by seven influencers on blog and social channels
  • Monthly travel destinations per influencer: Miami, Curacao, Mykonos, Sharm el Sheik
  • Monthly content created for smile.arke.nl
  • 250kmonthly display media impressions served on travel and lifestyle websites

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Influencer Content

Each month, a blogger goes on their Arke holiday in a select destination. They cover their holiday regularly on Instagram, Facebook and Twitter. During their trips they take photos and record video which is collected and later posted on the Arke bog at smile.arke.nl, along with their tips during their trip and reviews of their experiences.

smile.arke.nl

IMA designed, built and manages smile.arke.nl, the online destination for travel inspiration. Content is updated weekly with activities, tips and brand activations to engage the audience. Users are able to explore by holiday theme, destination or bloggers. The blog is shared across Arke's owned media channels including newsletters, social media and website links. Bloggers link back to the website as their blog posts go live.

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Arke Instagram Management

Along with the Arke blog, IMA introduced an Instagram strategy to match the new content strategy. IMA manages the Arke Instagram account and regularly posts with influencer content and related content pillars. The account has gained 3,000 followers and counting, and is a great mix of holiday inspiration and Arke branded content.