About - hero image


We’re IMA, 
the Influencer 
Marketing Agency.

We believe in the power of personal connections to move people, with a heritage to show for it.

  • Headquarters in Amsterdam
  • Global focus European expertise
  • Can do attitude, always
  • 5 departments
  • 15 nationalities
  • 2 dogs

In 2010 two of our young founders started a fashion inspiration platform at the forefront of the blogging phenomenon. They were quick to realise the power of digital influencers in growing it.

In 2013, Joost Nauta, Emilie Tabor and Maddie Raedts launched IMA: the full service agency for brands looking to communicate effectively through the world’s most influential bloggers, vloggers and social media influencers.

Meet our team

We have all the expertise in-house to successfully develop, manage and optimise influencer marketing campaigns from start to finish. Including strategists, producers, influencer project managers, designers, a video production team, developers, digital marketing analysts and social media experts.

About - team image


  • Emilie Tabor

    Founding Partner & CMO


    Emilie inspires our partners and clients on a daily basis with her infallible knowledge of brand relations and infectious energy. She leads a fast-paced, hard-working team whose success is reflected in our impressive, varied array of work.

  • Maddie Raedts

    Founding Partner & CCO


    The high number of fashion brands in IMA’s clientele can be attributed to Maddie. She became an entrepreneur at a young age while completing her studies in Fashion and Branding. Her expertise has contributed to and continues to shape our dynamic creative vision.

  • Anneke Schogt



    Anneke brought her wealth of experience to IMA in 2016. She values the nurturing of everyone’s individual talent in the team, which included implementing a personal development programme throughout IMA. In this way she strives to make our culture one of confidence and ambition.