The leading influencer marketing agency
 
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#ForeverFun
#ChupaChupsChallenge

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A campaign that tapped into the spirit of Generation Z.

 
OUR Challenge

Chupa Chups was looking to engage an audience that may have lost touch with the brand - Generation Z. How could it appeal to teenagers who are growing up but still love to have fun?

OUR SOLUTION

We found exactly what triggers Generation Z's interest, and tapped into this world of carefree fun. Our strategy saw different ‘layers’ of influencers interpret the brand's #ForeverFun philosophy in various engaging formats. We drove an engagement snowball effect through viral videos, interactive challenges and irresistibly fun, aspirational content.

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Our result
 

35.5+ million

impressions

6.6+ million

video views

27%

Russia:
engagement rate
(1-3% IMA benchmark)

9.7%

France :
engagement rate (1-3% IMA benchmark)

 
 
 
Interested in working together?
 
contact us