The leading influencer marketing agency
 
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#DieselPeople

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The #DieselPeople; edgy, unique storytellers who keep the world watching

 
OUR Challenge

Diesel knew it wasn't enough to simply tell the world about the brand. It also wasn't afraid to break the marketing mould. Diesel had to speak to its audience in a way that resonated, and so in 2013, IMA became its influencer marketing agency.

OUR SOLUTION

Over the years we empowered a new generation of global ambassadors. IMA selected leading influencers who were in sync with the unique characteristics of Diesel. These #DieselPeople brought the brand to life and sparked a global movement of self-expression.

 
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Our result
 

2+ million

engagements

42+ million

impressions

100+

influencers

400+

posts

5.52%

average social engagement rate

 
 
Interested in working together?
 
contact us