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CASE VIDEO Ports x Everlast

We collaborated with creative micro-influencers to spread the word about an exclusive capsule collection that would engage a group of consumers with niche interests.

OUR Challenge

Fashion house Ports 1961 developed a capsule collection with Everlast. They wanted to use influencer marketing to engage a niche community of urban streetwear enthusiasts in the US.

OUR SOLUTION

We gifted 20 NYC-based male micro-influencers with the collection. We ensured that they were already fans of the brands, and thus enthustiastic and willing to share earned content. Their niche expertise ranged from hip hop to urban streetwear and fitness. With total freedom in production, they created highly creative, authentic and passionate content, which tapped into the right target audience.