The leading influencer marketing agency



We helped Malibu take back summer—sharing their #BecauseSummer spirit through influencers, inspiring and engaging global and local audiences

OUR Challenge

Everybody’s favourite summer rum, Malibu, have a new positioning. In order to ‘own summer’ they’ve created the brand proposition, Because Summer, to embody the brand values—fun; playful; social; carefree; and vibrant.


We developed a multi-layered influencer strategy to excite and engage audiences. Top-tier influencers were cast to appear in multiple digital videos and share their own spin on the themes of #BecauseSummer and a layer of micro-influencers amplified the message by posting fun-filled content with a personal twist.

Our Result

41.7+ million


3.3M+ million

video views

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