ZAFUL influencer campaign in Mexico

Part One

IMA collaborated with fashion forward brand ZAFUL on their global #ZAFULFIESTA campaign, giving ten influencers the opportunity to experience their collections in beautiful Tulum, Mexico.

Day One
Our ten influencers travelled from all over the globe to escape to stunning Tulum, Mexico. On arrival, they were welcomed with a ZAFUL showroom villa to hand pick and style some of the clothes on offer. Dressed to the nines, the creators relaxed and enjoy a delicious welcome dinner together.

Day Two
The second day was time for exploring! Our influencers travelled in a custom ZAFUL Jeep, to visit the Mayan ruins. The beautiful historic site provided the perfect backdrop to showcase ZAFUL’s activewear collection.

Next, we ventured to the relaxing and magical cenotes - extraordinary natural wells, filled with sparking turquoise waters - the ultimate swimming destination.

Check out the incredible content created by our influencers Christina Khalil, Emi Wong, Lina Marcela chavarro Leiva, Shoshana Romha, Jaret Campisi, Alexandre Sann, Teral Atilan and Jennifer Maxwell. #ZAFULFIESTA