Aruba Tourism #OneHappyIsland Influencer Campaign

IMA and the Aruba Tourism Authority teamed up to create awareness and buzz for the Caribbean island of Aruba as a travel destination. The island doesn’t only have beautiful beaches and sunshine, but also has plenty of local restaurants that make beautiful, healthy dishes.

In order to do so, four of our wanderlust-craving influencers travelled to Aruba for an unforgettable five-day getaway, where they soaked in this tropical paradise, explored its culinary heritage and immersed their audiences in locally inspired cuisine.

The trip was strategically planned during the Eat Local Restaurant Month - a celebration of the happy islands gastronomy, food culture and local produce.

Our influencers really let their taste bud run wild at this culinary festival. They experienced the best of the island and shared a massive amount of high-quality content with their followers.

Check out the beautiful and inspiring content from Martina Palma, Nina Olsson, Nigel van der Horst and Marit Kloosterboer.