Two lucky members of the IMA team hit the big apple for the New York Social Media Week. Here are the top three takeaways from the conference:
1. Rev Run of Run DMC waxed lyrical about his 1M deal with Adidas, explaining that brands are people, and people are brands.
2. Almost 5 Million Millennials today refer to themselves as influencers. Research shows that Millennials trust influencers almost as much as they trust their friends, and have propelled influencer marketing industry to $3 billion.
3. Long-term relationships are better than one night stands for both brands and influencers.
The week was a great success, and we can't wait for the next one.