This month, IMA co-founder Emilie Tabor was interviewed by
FONK magazine for their female power issue, talking about the creation of the vodka brand MOÅ. Fellow co- founder Maddie Raedts and Emilie established MOÅ in the summer of last year, wanting to design an alcohol brand that would shine through the crowded market and appeal to millennials. From there, they created a tangible, straightforward product that combined simplicity with naturally infused flavours and finally, MOÅ was born.
If that sounds good to you, you can grab yourself a bottle here and why not pick up the latest issue of FONK to read the whole feature.