IMA at Social Media Week NYC 2018

Social Media Week IMA.jpg

Two lucky members of the IMA team hit the big apple for the New York Social Media Week.
Here are the top three takeaways from the conference:

  1. Rev Run of Run DMC waxed lyrical about his 1M deal with Adidas, explaining that brands are people, and people are brands.

  2. Almost 5 Million Millennials today refer to themselves as influencers. Research shows that Millennials trust influencers almost as much as they trust their friends, and have propelled influencer marketing industry to $3 billion.

  3. Long-term relationships are better than one night stands for both brands and influencers.
    The week was a great success, and we can't wait for the next one.