Why Micro-Influencers are “Major-Engagers”

IMA has been making headlines with articles sharing our insights into the influencer marketing industry.

In Contagious, IMA’s head of Marketing & Communications, Georgina Rutherford, argues that collaborating with micro influencers is a great way to drive action. She shows us why micro influencers, with their smaller-scale social personalities, tight-knit followings, and high levels of engagement, can do big things for brands, based on IMA’s wealth of experience in working with them. Hence, we should stop calling them ‘micro-influencers’ and move towards a term that really does them justice: ‘major-engagers.’

Want to know more about micro influencers? Why don’t you check out our work with TomTom here?