IMA collaborated with fashion forward brand ZAFUL on their global #ZAFULFIESTA campaign, giving ten influencers the opportunity to experience their collections in beautiful Tulum, Mexico, during 4 days. Take a look at our logbook:

Day One
Our ten influencers travelled from all over the globe to escape to stunning Tulum, Mexico. On arrival, they were welcomed with a ZAFUL showroom villa to hand pick and style some of the clothes on offer. Dressed to the nines, the creators relaxed and enjoy a delicious welcome dinner together.

Day Two
The second day was time for exploring! Our influencers travelled in a custom ZAFUL Jeep, to visit the Mayan ruins. The beautiful historic site provided the perfect backdrop to showcase ZAFUL’s activewear collection.

Next, we ventured to the relaxing and magical cenotes - extraordinary natural wells, filled with sparking turquoise waters - the ultimate swimming destination.

Day Three
Day three saw the influencers set sail on a Catamaran for the ultimate vacation experience - soaking up those rays and topping up their tans.

After an already exciting day, the fun didn’t stop there. We returned to the ZAFUL villa where it was time for a Mexican fiesta! They were joined by a mariachi band and revelled in an evening of dancing, a scrumptious dinner and killer cocktails.

Day Four
Day four began with some self love in the form of a relaxing yoga lesson on the beach, allowing everyone to unwind whilst listening to the calming waves of the ocean. Unfortunately we had to say farewell to our lovely influencers, sharing amazing memories and goodbyes over a delicious lunch on the beach and catching the last of the sun before returning home to slightly cooler weather!

Check out the incredible content created by our influencersChristina Khalil, Emi Wong, Lina Marcela chavarro Leiva, Shoshana Romha, Jaret Campisi, Alexandre Sann, Teral Atilan and Jennifer Maxwell.

#ZAFULFIESTA

ZAFUL #ZAFULfiesta Influencer Campaign in Mexico