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#NoisyMayInfluenced

 
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Noisy May | #Noisymayinfluenced | Influencer Marketing Agency Case Study

IMA selected 6 key influencers to co-create a capsule collection with fashion brand Noisy May to bring it closer than ever to its target audience. #Noisymayinfluenced
 

6 key influencers were selected to co-create a capsule collection with fashion brand Noisy may to bring it closer than ever to its target audience.

 
OUR Challenge

Noisy may is a sub-label of Vero Moda made for young, fashionable females aged 15-25. Its goals were to connect to this hard-to-reach target audience in a refreshing way and in turn, increase its online presence. The target markets were the Netherlands, United Kingdom and Germany.

OUR SOLUTION

We selected 6 local influencers from the target markets who embody the brands values to be true ambassadors. Each would design 5 pieces for a capsule collection entitled #noisymayinfluenced. The influencers would take their followers along for the ride the whole way, sharing social media content about the design process, a collaborative lookbook production, the launch and the introduction of an interactive, shoppable microsite built especially for the collaboration.

 
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Our result
 

6.3%

engagement rate(1-3% IMA benchmark)

183

earned influencer posts

4+ million

impressions

 
 
Interested in working together?
 
 
 
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