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#SamsungPinkwall

 
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#SamsungPinkWall | IMA x Samsung Pink Wall

We collaborated with Samsung Nederland and blogger More Style than Fashion to create a pink Instagram wall in Rotterdam, as part of Sandra's passion project. #SamsungPinkWall
 
 

Crafting a series of influencer-driven curated passion projects, we allowed Samsung to express their brand values to millennials—that anything is possible

 
OUR CHALLANGE

With consumer trust in brands at an all time low, Samsung wanted to give millennials a reason to be proud of the Samsung family.

OUR SOLUTION

We launched an all star ambassador program, allowing influencers to realise their passion projects—all powered by Samsung. Influencers such as More Style Than Fashion, who went on a trip to LA and got inspired to create her own Instagrammable 'pink wall' in her home country of the Netherlands. Without pushing products, we put Samsung at the heart of a cultural conversation that matters to consumers. This Samsung marketing strategy truly added value to the brand.

 
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Our result
 

2,9m

Impressions

100%

earned media

0€

media investment

151

Engagements

5,2%

social engagement rate

189%

ROI

650+

posts shared

 
PRESS COVERAGE
 
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Interested in working together?
 
 
 
contact us