Making a sponsorship something that men would want to, and could be, a part of.
NIVEA MEN wanted to spark the desire in millennial men to include the brand in their lifestyle. But with a pretty traditional image, it was proving difficult to break away.
Instead of disregarding traditional advertising mediums altogether, we transformed one. We took the NIVEA MEN and Real Madrid sponsorship and made it into something men would want to and could be a part of. We gave trusted international influencers the chance to experience a day in the life of a Real Madrid player and take their followers along for the ride.