NIVEA
#PrepareWithNIVEAMEN

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nivea-men
Making a sponsorship something that men would want to, and could be, a part of.

Challenge

NIVEA MEN wanted to spark the desire in millennial men to include the brand in their lifestyle. But with a pretty traditional image, it was proving difficult to break away.

Solution

Instead of disregarding traditional advertising mediums altogether, we transformed one. We took the NIVEA MEN and Real Madrid sponsorship and made it into something men would want to and could be a part of. We gave trusted international influencers the chance to experience a day in the life of a Real Madrid player and take their followers along for the ride.

niveamen
nivea-men
nivea-men
nivea-men
nivea-men

Results

45.1+ million
impressions
85%
earned media
1.8m+ million
engagements
#2
trending topic in Spain on twitter
8%
social engagement rate (over 2.5x industry standard)

Press Coverage

nivea-men
nivea-men
nivea-men
nivea-men
nivea-men
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Hilfiger Island

#WishYouWereHere

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We combined rich influencer content with an interactive digital platform to create a fully integrated experience for consumers to discover the Tommy Hilfiger SS16 eyewear collection.

Challenge

Tommy Hilfiger Eyewear/Safilo was looking for a way to stand out in the highly competitive global eyewear industry with the launch its SS16 eyewear collection.

Marie von Behrens

Solution

Our solution was to build an online community with a selection of leading influencers at its roots. Their authority, reach and brand affinity would enable them to build hype and attract the target audience.

A multimedia initiative centred around inspiring content creation under #WishYouWereHere would initiate a trickle-down effect from these influencers to a wider audience. Generating earned media and ultimately developing an online community.

lindatol-ohhcouture-michellesalasb-miquel marievonbehrens-alexcloset-lovelypepa-erikaboldrin
alexcloset_2

Execution

Influencers who were the perfect match for the brand replaced more traditional fashion models to share the Hilfiger Island story and engage the right audience. This was shared across their blogs and social channels with #WishYouWereHere.

michellesalasb_instagram
desktop-platform

They were at the centre of a fully mobile-responsive interactive platform, complete with content to be explored from a 180° perspective, e-commerce capabilities and a consumer activation.

To maximise its impact, the initiative was also shared on Tommy Hilfiger’s owned platforms and promoted at four in-store events across the globe at which consumers could take part in the activation, making this a 360°, fully integrated project.

collage_instagram

Results

The high engagement rate and number of impressions are a clear indicator that this approach to influencer marketing maximises the potential for engagement with content.

The final ROI also illustrates the effect of the extra earned media generated and how valuable this can be to an influencer marketing strategy.

  • 27.4M campaign impressions 
(222% more than the campaign benchmark)
  • 3.4% engagement 
rate (1-3% IMA benchmark)
  • 367 earned posts, 
5x number of agreed posts
  • +422% ROI
  • 682
    complete contest entries
  • Recognised by Awwwards
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Samsung
#SamsungPinkWall

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samsung
By giving influencers the opportunity to be proud to own a Samsung, we're making consumers proud to own a Samsung.

Challenge

With consumer trust in brands at an all time low, Samsung wanted to give millenials in the Netherlands a reason to be proud of the Samsung family.

Solution

They do, however, trust influencers. So we launched an ambassador program that sees influencers realise their passion projects - all powered by Samsung. Like blogger Sandra's dream of giving Rotterdam its very own Instagrammable 'pink wall'. No pushing products, but rather putting Samsung at the heart of a cultural conversation that mattered to its consumers.

samsung
samsung
samsung
samsung
samsung

Results

2.9m
impressions
100%
earned media
0€
media investment
151
engagements
5.2%
social engagement rate
189%
ROI
650+
posts shared

Press Coverage

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samsung
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samsung
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Malibu
#BecauseSummer

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Bringing the spirit of #BecauseSummer to life in a BIG way

Challenge

Malibu wanted its #BecauseSummer campaign to reach and activate people in an irresistibly engaging way.

Solution

IMA developed a multi-layered influencer strategy to support Malibu's 2017 global compaign. Top-tier influencers were cast to appear in multiple digital videos and share their own spin on the themes of #BecauseSummer to activate the audience. A layer of micro-influencers rounded up the promotion by posting content with a personal twist.

malibu
malibu
malibu
malibu
malibu

Results

41.7+ million
impressions
3.3M+ million
video views
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Unicef
#SaferInternetDay

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unicef
We transformed hate comments into words of encouragement

Challenge

UNICEF wanted to make this Safer Internet Day an historic one, that changed today's high pressure social media landscape for the better.

Solution

Influencers experience online scrutiny daily, making them the perfect ambassadors for this movement. Instead of trying to boycott the internet, we sought to change the way we use it. 79 influencers with varying reach from around the world shared their heartfelt stories of online abuse, and their tips on how they stay safe online. This sparked high impact conversations and a global movement to end online violence.

unicef
unicef
unicef
unicef
unicef

Results

1.7 million
impressions
174
posts
0€
media investment
8.3%
social engagement rate(more than 2.5X industry standard)
102.100+
engagements
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Albert Heijn

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ah
With the help of key ambassadors, we nurtured and grew the Albert Heijn community

Challenge

Albert Heijn is a supermarket giant and a long-term client. The company wanted to give its broad audience a new and rewarding way to interact with the brand.

Solution

We developed a brand ambassador program that combines digital and physical elements, providing relevant ways of communicating with customers. This aligned with Albert Heijn's marketing calendar throughout the year, using strategies that leveraged the power of expert influencers to activate millions.

ah
ah
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Results

23.4+ million
impressions
16
campaigns
58
influencers
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TomTom
#TruckersByTruckers

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tomtom
They may not have the biggest followings, but they do drive engagement like no other

Challenge

Truck drivers can be on the road for up to 56 hours a week. Meaning they're incredibly difficult to reach. A marketer's worst nightmare, in fact. How could we get them talking about TomTom's new GO PROFESSIONAL sat-nav device made for large vehicles?

Solution

We let truckers do the talking. 18 influencers who drive large vehicles for a living became brand ambassadors, sharing authentic content about their GO PROFESSIONAL experience. Because influencers have the power to engage niche communities. Even from on the road.

tomtom
tomtom
tomtom
tomtom
tomtom

Results

1.1M
impressions
7.3%
engagement rate (more than 2x industry standard)
133%
ROI
50.300+
engagements
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The Green Gallery
Green Screen Ad blocker

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bloemen
Replace the chaos of ads with the beauty of flowers

Challenge

The Flower Council of Holland works to inspire consumers through the beauty of flowers and plants. But consumers are becoming harder to reach. And so is communicating the emotional value that experiencing flowers and plants can have.

Solution

We created The Green Screen: unique ad blockers designed by 6 influential creatives that transform your ads into flowers and plants. An innovative way to show consumers how flowers add value to their every day, through a medium they were already using. And through influencers that inspire them.

bloemen
bloemen
bloemen
bloemen
bloemen

Results

46+ million
banner ads transformed
€620.000
PR value
2.7M
unique people reached

Results influencer marketing

2 million
impressions
50%
earned media
117.300+
engagements
11.2%
social engagement rate
(more than 3x industry standard)

Press Coverage

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Timex
#TakeTime

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timex
Individuals from all walks of life became TIMEX ambassadors for a whole year

Challenge

Iconic American heritage watch brand TIMEX wanted to drive top-of-mind consideration for millenials in a digital world.

Solution

Despite their digital ways, millenials still want analog watches to express their personal style. What better way to revive a classic watch brand than by taking a digital-only approach that let millennials take control. Over 1000 content creators told their stories in their own unique ways. They personalised their picks and shaped what the TIMEX brand is today.

timex
timex
timex
timex
timex

Results

46.7+ million
impressions
3.1+ million
engagements
337%
ROI
4169
posts from gifting
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Under Armour
#UnlikeAny

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underarmour
I hope to inspire people with the same passions I have and be an authentic figure girls can relate to - #UnlikeAny #IWILL ‐ Aimee Victoria

Challenge

Under Armour wanted to build European brand awareness whilst also empowering women to share their goals and achievements.

Solution

By aligning UA with the empowering #IWill #UnlikeAny movement, influencers were not only promoting the new range, but also the brand's philosophy. We gifted female fitness influencers pieces from the new range and gave them creative freedom to their #IWill story.

underarmour
underarmour
underarmour
underarmour
underarmour

Results

6.1+ million
impressions
380.000+
engagements
6.8%
social engagement rate (more than 2x industry standard)
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Noisy May
#Noisymayinfluenced

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noisymayinfluenced
6 key influencers were selected to co-create a capsule collection with fashion brand Noisy may to bring it closer than ever to its target audience.

Challenge

Noisy may is a sub-label of Vero Moda made for young, fashionable females aged 15-25. Its goals were to connect to this hard-to-reach target audience in a refreshing way and in turn, increase its online presence. The target markets were the Netherlands, United Kingdom and Germany.

Solution

We selected 6 local influencers from the target markets who embody the brands values to be true ambassadors. Each would design 5 pieces for a capsule collection entitled #noisymayinfluenced. The influencers would take their followers along for the ride the whole way, sharing social media content about the design process, a collaborative lookbook production, the launch and the introduction of an interactive, shoppable microsite built especially for the collaboration.

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noisymayinfluenced
noisymayinfluenced
noisymayinfluenced
noisymayinfluenced

Results

4+ million
impressions
183
earned influencer posts
6.3%
engagement rate(1-3% IMA benchmark)
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Chupa Chups
#ForeverFun
#ChupaChupsChallenge

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chupa-chups
A campaign that tapped into the spirit of Generation Z.

Challenge

Chupa Chups was looking to engage an audience that may have lost touch with the brand - Generation Z. How could it appeal to teenagers who are growing up but still love to have fun?

Solution

We found exactly what triggers Generation Z's interest, and tapped into this world of carefree fun. Our strategy saw different ‘layers’ of influencers interpret the brand's #ForeverFun philosophy in various engaging formats. We drove an engagement snowball effect through viral videos, interactive challenges and irresistibly fun, aspirational content.

chupa-chups
chupa-chups
chupa-chups
chupa-chups
chupa-chups

Results

35.5+ million
impressions
6.6+ million
video views
RUSSIA:
27%
engagement rate (1-3% IMA benchmark)
FRANCE:
9.7%
engagement rate (1-3% IMA benchmark)
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Diesel
#DieselPeople

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diesel
The #DieselPeople; edgy, unique storytellers who keep the world watching

Challenge

Diesel knew it wasn't enough to simply tell the world about the brand. It also wasn't afraid to break the marketing mould. Diesel had to speak to its audience in a way that resonated, and so in 2013, IMA became its influencer marketing agency.

Solution

Over the years we empowered a new generation of global ambassadors. IMA selected leading influencers who were in sync with the unique characteristics of Diesel. These #DieselPeople brought the brand to life and sparked a global movement of self-expression.

diesel
diesel
diesel
diesel
diesel

Results

2+ million
engagements
42+ million
impressions
100+
influencers
400+
posts
5.52%
average social engagement rate
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Ports 1961 x Everlast
#Ports1961xEverlast
#FollowMe

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ports
We collaborated with creative micro-influencers to spread the word about an exclusive capsule collection that would engage a group of consumers with niche interests.

Challenge

Fashion house Ports 1961 developed a capsule collection with Everlast. They wanted to use influencer marketing to engage a niche community of urban streetwear enthusiasts in the US.

Solution

We gifted 20 NYC-based male micro-influencers with the collection. We ensured that they were already fans of the brands, and thus enthustiastic and willing to share earned content. Their niche expertise ranged from hip hop to urban streetwear and fitness. With total freedom in production, they created highly creative, authentic and passionate content, which tapped into the right target audience.

ports
ports
ports
ports
ports

Results

335.000+
impressions
8.7%
social engagement rate (more than 2x industry standard)
58
posts on all channels
←

YSL
#YSLBlackOpiumExperience

ysl
We created a new community of powerful young women to celebrate the relaunch of YSL Beauté’s Black Opium fragrance.

Challenge

With the relaunch of its Black Opium fragrance, YSL Beauté was looking to resonate with young women in the Benelux countries.

Solution

By putting leading influencers at the roots of an online community, their authority and brand affinity enabled them to build hype. They created content around a multimedia initiative, including an exclusive event, initiating a trickle-down effect to a wider audience.

ysl
ysl
ysl
ysl
ysl

Results

12.3+ million
campaign impressions
492%
ROI
69%
of compaign total reach can be attributed to earned media
50.000
increase followers @YSLbeauty instagram
347
earned posts, 8x number of agreed posts