They may not have the biggest followings, but they do drive engagement like no other
Truck drivers can be on the road for up to 56 hours a week. Meaning they're incredibly difficult to reach. A marketer's worst nightmare, in fact. How could we get them talking about TomTom's new GO PROFESSIONAL sat-nav device made for large vehicles?
We let truckers do the talking. 18 influencers who drive large vehicles for a living became brand ambassadors, sharing authentic content about their GO PROFESSIONAL experience. Because influencers have the power to engage niche communities. Even from on the road.