The leading influencer marketing agency
 
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#YSLBlackOpium
Experience

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We created a new community of powerful young women to celebrate the relaunch of YSL Beauté’s Black Opium fragrance.

 
OUR Challenge

With the relaunch of its Black Opium fragrance, YSL Beauté was looking to resonate with young women in the Benelux countries.

OUR SOLUTION

By putting leading influencers at the roots of an online community, their authority and brand affinity enabled them to build hype. They created content around a multimedia initiative, including an exclusive event, initiating a trickle-down effect to a wider audience.

 
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Our result
 

12.3+ million

campaign impressions

492%

ROI

69%

of compaign total reach can
be attributed to earned media

50.000

increase followers
@YSLbeauty instagram

347

earned posts, 8x number of agreed posts

 
 
Interested in working together?
 
contact us