Emilie Tabor For The Drum: Livestream Commerce On The Rise

Over at The Drum, IMA’s Founder and Media.Monks’ Global Head of Innovation & Social Emilie Tabor explains why livestream commerce has everything in its favor to capture the hearts of all types of consumers 👩🏽‍💻—both the ecommerce regulars and those closer to in-person shopping—and the essential role that influencers play in this experience. 🤳🏻

“I anticipate that there will be a rising demand for livestream commerce as a means of meaningfully reaching audiences and bringing them closer to the physical shopping experience, without having to compromise on all the benefits of digital,” says Tabor.

Read the full article!