Our influencer marketing services

We are the influencer marketing experts.

At IMA, we develop and execute influencer marketing strategies on a global scale. Based on your brand goals, we shape the optimal strategy that is right for you. This includes connecting you with the top social media influencers, vloggers and content creators to help you engage your target audiences.

We handle it all: from developing creative concepts to campaign realisation and measuring and reporting on the results, we make sure it’s done properly.

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Our Expertise

Influencer marketing strategies

We develop innovative influencer marketing strategies with long-term potential, and influencers at their core.

Influencer matchmaking

For every brand there’s a perfect influencer and we always know where to find them. We connect you with influencers who get people talking, and acting.

Content strategies

Our content strategies give influencers the freedom to be authentic on the platforms where they have most power. It’s not advertising - it’s storytelling.

Campaign management

Our dedicated team of campaign and influencer managers offers hands-on support during the execution of your campaign.

Tracking & measurement

We set goal-oriented and data-driven KPIs before the start of every campaign. That’s how we guarantee success. We measure progress from start to finish and provide you with transparent, tangible insights.

Social media advertising

Our digital marketing team uses paid media to support your influencer marketing campaign, ensuring the best possible results for your brand.

Production & content creation

By combining traditional productions with influencers, we are able to elevate your content creation to the next level.

Legal & compliance

Our team of legal experts advice brands and influencers on relevant partnership disclosure regulations and ensures our influencer contracts cover the full scope of the collaboration.

Payment & transaction services

Our finance department takes care of all financial administration with influencers.

Consulting

Social listening

To better understand what your customers are saying about your brand and your competitors, IMA offers a bespoke social listening analysis. By accessing data from millions of sites across the web, we offer meaningful brand insights.

Brand lift studies

IMA partners with Nielsen and Memo2 to measure qualitative brand lift from your influencer marketing activities. Brand lift studies are able to measure the impact of specific influencer activities to prove brand lift.

Influencer marketing playbooks

We help brands develop more relevant, precise, authentic and cost-effective social media and influencer marketing strategies. By developing strategic and executional guidelines that allow brands to streamline their influencer activities across markets.

Competitor analysis

To ensure the best possible strategy for your influencer marketing campaign, IMA offers custom analyses of your direct competitors.