How brands can leverage influencer marketing during the COVID-19

The COVID-19 pandemic we are living through has created a mix of feelings, from having to adapt to social distance and working from home to the fear of the disease and the economic crisis that will likely follow. Businesses are having to completely adjust their strategies to respond fast to “the new normal” in order to minimize the effects of the outbreak.

And although the future looks very unpredictable, one thing we know for sure is that social media usage is significantly increasing during quarantine and confinement periods, which represents a true opportunity to help and connect with consumers. During this stressful time, audiences are looking for all kinds of content, and influencers are strengthening their communities with authentic, sensitive and helpful messages. As Coronavirus dominates social media, brands can leverage influencer marketing as their front-line defense against business drops.

Take a look at the presentation below to learn more about how we can support your teams.

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