IMA - Influencer Marketing Agency Office in Singapore

As you might know, Singapore is Asia’s technology capital. So, it comes as no surprise that the city-state has embraced digital transformation across all sectors of the economy, including marketing.

In fact, Singapore is the 5th country in the world with the highest social media penetration—79% of its entire population are active users of social media, who spend an average of 2 hours using social platforms daily (We Are Social). That is why influencer marketing is so critical in Singapore, especially considering that 40% of its 13+ year-old population is reachable through Instagram, which is one of the most popular platforms in the country, alongside Facebook, YouTube and Twitter.

Because social media is so widely adopted in Singapore, influencers are a great way to reach audiences in the country. Especially when taken into account that the consumers are increasingly relying on word-of-mouth to decide on their purchases.

As 70% of consumers say they trust the opinions of influencers as much or more than their real-world friends (Smartbrief), you can never go wrong with an influencer strategy embedded to your marketing mix, and even more so if you are targeting audiences in Singapore.

But we’ve got you covered!

As you already know, IMA joined MediaMonks as part of the S4 Capital Group in 2019. The merge opened doors to 18 global offices, and one of them is the beautiful Singapore.

IMA’s Singapore team is co-located with MediaMonks’ in the heart of the central area. Come and pay us a visit!

Do you want to know how we can help your teams develop an influencer marketing strategy tailored to your brand?