Our award-winning campaign for Philips Hair Care Saudi Arabia

Our campaign for Philips Hair Care Saudi Arabia won the award of “Best Influencer Marketing Campaign” at the IPMA (International Performance Marketing Awards)!

In this campaign, we collaborated with Philips Hair Care to amplify the launch of their Heated Straightening Brush in Saudi Arabia. Needless to say, we had skyrockets results!

‎‏The Campaign: #PhilipsStraighteningBrush

Philips Hair Care came to us wishing to promote the launch of its Heated Straightening Brush in Saudi Arabia - a country known for its restrictions when it comes to women showing their hair.

We partnered with influencers, who showed the product and how to use it via social media in the relevant market. Each influencer brought a unique element to the overall campaign. 

Not only we could amplify the launch of the product and create online brand awareness in the relevant market, we also had a fantastic conversion rate, so much so that the product was sold out during the campaign. Women were going to the stores asking for “the product that straightens your hair in five minutes”, proving the success of the message recall.

Check out the case study for Philips Hair Care Saudi Arabia here.

The award: IPMAs (International Performance Marketing Awards)

The IPMAs are one of the industry’s largest and leading conventions in the world, and it celebrates the achievements of the year. Our campaign for Philips Hair Care won the award of “Best Influencer Marketing Campaign” of 2019, and according to the judges “the fresh idea, execution, innovative thinking and results are completely impressive”. 

This campaign perfectly represents the power and effectiveness of influencer marketing, and this award is the recognition of our hard work and expertise in this industry. We couldn’t be happier!