Top 10 DIY Influencers for 2021

Although summer and holidays are in full swing, many people are staying at home instead of travelling due to global restrictions. But there is still lots to do and create while at home.

DIY has surged in popularity during the pandemic and many people have come up with things not done before. Whether it be making a new desk at home, baking a cake or decorating a pair of fresh sneakers, the ideas are endless so why not get those creative juices flowing and make something of your own. In order to make this happen, we have put together our favourite 10 influencers who showcase their own talents in DIY daily. 

1. Wendy (Canada)

From Canada, Wendy studied business and chemical engineering, and now she’s busy making her own clothes which she showcases on the internet. She is best known for her fashion series, "Can She DIY It?". It is almost impossible not to spend hours on Wendy's YouTube channel: she finds inspiration everywhere from Beyoncé's music videos to Copenhagen Fashion Week's runways, which she then recreates at home. You'll lose hours watching her magical creations — and we don’t think that's a bad thing.

Instagram: 172K Followers | YouTube: 1.35M Subscribers 

2. Dzung Lewis (The United States)

Dzung Lewis is the host of Honeysuckle, a food and lifestyle YouTube channel that simplifies gourmet recipes and explores responsible beauty and design. She grew up in a Vietnamese household filled with family preparing delicious food and began cooking for herself and her family at age 12. Through her channel and blog, Dzung strives to inspire young women around the globe to use food and lifestyle choices to develop creativity, self-confidence, and community in everyday life.

Instagram: 155K Followers | YouTube: 1.05M Subscribers | Blog: Honeysuckle

3. Sam Ushiro (The United States) 

Samantha Ushiro is an industrial designer, photo stylist and a baking passionado. Above all, the NYC digital creator is the girl behind ‘Aww Sam’—a colorful lifestyle blog that started in 2015 from the idea of inspiring creativity through DIY related content. Sam’s platform is focused on making everyday a party which is why her content mainly focuses on DIY, parties, sweets and treats. When she isn’t throwing glitter and sparkles on everything, you can spot her out and about on a hunt for the best donuts in town!

Instagram: 289K Followers | Blog: Awwsam

4. Elsie & Emma (The United States)

Sisters Elsie and Emma started their blog, A Beautiful Mess, to share recipes, DIY projects, step-by-step crafts, advice, childhood memories, and so much more. The duo hopes that their content inspires viewers to express their creative side by staying home and making something in their spare time. In addition, their sisterly love and bubbly personalities are showcased throughout all their content and keeps us coming back for more.

Instagram: 677K Followers | Blog: A Beautiful Mess blog

5. Hailey Devine & Family (The United States)

From snowboarding to bike riding in their hometown of Salt Lake City to adventures around the world, Hailey, her husband Brad, and two adorable daughters document the exciting journeys of their lives. With irresistible energy, they share personal milestones, how to's, and dreamy excursions. Hailey loves to keep her kids busy, is full of energy and encourages moms near and far to think outside of the box when it comes to daily activities. No matter what you say there is always something out there for everyone to do.

Instagram: 270K Followers | YouTube: 133K Subscribers

6. Maddie White (The United States) 

Maddie is a model, content creator and seamstress-extraordinaire. Under the TikTok handle @maddogmoneyy , she has found her niche in the DIY category by recreating fabulous garments worn by celebrities using her impressive sewing skills. From 90’s Versace dresses worn by Lily-Rose Depp and Dua Lipa, to Ariana Grande and Kendall Jenner’s glamorous outfits, Maddie has recreated them all, making beautiful and rare garments approachable to her audience. Besides celebrity-worn outfits, Maddie has revamped boring thrifted dresses into runway-ready ensembles. Now all you have to do is do it yourself! 

Instagram: 149K Followers | TikTok: 305K Followers

7. Maddu Magalhaes (Brazil)

Maddu Magalhães is a hands-on artist and a fan of everything that involves ’creating’. On her channels, you can expect to see a great variety of DIY videos, from decorating objects to innovative upcycling and organization tips. With millions of followers on her social media platforms, Maddu uses her creativity and artistic talent to teach her followers all about getting your hands dirty and making the most of it.

Instagram: 1M Followers | YouTube:2.4M Subscribers

8. Alex (Germany)

Alex is the king of DIY, passionate about upcycling, and home renovation. He owns a small business that is considered a junction box where he allows people to realise the DIY projects they might not know how to execute. His projects range from recycling an Ikea lacquer table to building a candy bar and home makeover ideas. Alex is a DIY genius and the concepts he comes up with allows many people to save time on their own projects.

Instagram: 120K Followers | YouTube: 115K Subscribers  | TikTok: 44K Followers

9. Sam Alxr (The United Kingdom)

Sam knows his way around a paint brush and in combination with his love for sneakers he is able to create some very interesting content. On his YouTube channel he transforms his sneakers into pieces of art by customizing them himself. By showing his audience the step-by-step of his way of working, he inspires them to do the same. He uses a technique called hydro dripping using different colors helping to give the kicks a unique look. A coloring genius!

Instagram: 39K Followers | YouTube: 878K Subscribers | TikTok: 38K Followers

10. Deco Clam (Colombia)

Deco Clam is a design studio that was started in 2018 in Bogotá, which was founded by two friends who are more like sisters. They started their TikTok account during the pandemic sharing mostly practical ideas and do-it-yourself projects at home. Their account grew massively and within a year they started getting requests from clients, now making it their full time job. Today they share the processes of their client projects as well as DIY videos for home decoration. With their fun and spontaneous energy, they make the account even more entertaining.

Instagram: 21K Followers | TikTok: 513K Followers

If you are interested in leveraging the power of influencer marketing in your strategies, don’t hesitate to