CASE STUDY

 

#RefreshWithHelloFresh

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Winner of the 2020 Influencer Marketing Awards.- Silver for Best Food & Drink Campaign - Silver for Most Effective Collaboration or Partnership

Winner of the 2020 Influencer Marketing Awards.

- Silver for Best Food & Drink Campaign
- Silver for Most Effective Collaboration or Partnership

 

We are thrilled to have teamed up with Davina McCall to launch a 21-day ReFresh to help build a
community of confident home cooks and show you how simple - and fun - cooking from scratch can be!

 
 
 
 
 

WHY DID THIS CAMPAIGN SUCCEED?

Sometimes you need a reason to start developing better, healthier habits. 

IMA and HelloFresh invited a group of 15 dynamic UK based influencers, lead by celebrity Davina McCall, to try HelloFresh for 3 weeks.

The influencers encouraged their followers to join #RefreshWithHelloFresh: 21 days of HelloFresh to get you into the good habit of cooking from scratch with fresh, high-quality ingredients, easy-to-follow recipes and joyful dishes that everyone will love.

The HelloFresh marketing strategy included public events, professional influencer productions, and more!

Strategic partnerships paired with engaging calls to actions and plenty of influencer activations led to massive earned media from the participating influencers, meaning free content for HelloFresh!

We achieved:

 
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“It’s been a very smooth and pleasant experience and I felt everyone was super friendly and professional from both production days. I have also loved trying HelloFresh and it has really changed things for myself and for my kids too!”
— Davina McCall
 
 
 
Interested in working together?
 
 
 
 
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