CASE STUDY

#CareWithPride

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Influencer Marketing Awards 2021: Silver Winner in the ‘Best Social Commerce Campaign’ category.

PRO Awards 2021: Silver winner in the ‘Best Influencer Campaign’ category; Bronze winner in the ‘Best Social Media Campaign’ category.

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EVERYONE SHOULD BE PROUD OF WHO THEY ARE. EVERY SINGLE DAY.

As a part of the Johnson & Johnson’s Care With Pride' Program—which champions love, equality and care for the LGBTQIA+ community—Neutrogena and Listerine created limited-edition pride-themed products. For every purchase of these products, J&J donated $5 to support Family Equality, a non-profit organization whose mission is to advance the legal and lived quality of LGBTQIA+ families.

To amplify awareness, boost sales, and grow this initiative to its full potential, J&J worked with 42 charismatic and outspoken influencers. Through inspiring messages about the meaning of family shared on Instagram, they raised awareness and encouraged their community to take part in this meaningful and empowering initiative.

THE RESULTS

PROVING THAT TOGETHER WE CAN MAKE THE CHANGE.

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