Bloemenbureau #DiaDeLosMuertos Influencer Campaign

Bloemenbureau Holland, an independent foundation whose mission is keeping flowers and plants constantly top-of-mind with European consumers, teamed up with us for the creation of this creative influencer campaign.

The idea was to generate awareness for November 1st and rebuild All Souls’ Day as an important flower day in the calendar. However, Bloemenbureau wanted to drive away negative associations regarding the date, and bring a new and lighter approach.

The creative concept consisted of leveraging the festive Mexican “Dia de Los Muertos”, and introducing the audiences to a new way of experiencing the All Souls' day. By exploring the meanings and rituals that accompany this day, tapping into the spiritual connections, and celebrating life and loved ones, the campaign was able to build a positive attitude to November 1st.

To accomplish this, a multi-tiered influencer strategy was adopted to maximize effectiveness. For this campaign, 6 spiritual explorers of different reaches were selected: Minna High, Jelena, Sofia, Leeloo, Marisa, and Nelly.

They shared tailored content about their personal rituals and stories around this special and spiritual day, inspiring others to join the floral party. The influencers were able to reach and connect the target audience with Dia de Los Muertos through rituals they already know and love, and could introduce to them different meanings associated with this day, bringing positivity and celebration.

Let's take a moment to appreciate this content created by the influencers. We know, we cannot stop looking at it either!

Interested in hearing about what our teams can do for you? Get in touch!