Fatboy #GetFat Influencer Campaign

IMA Fatboy Influencer Campaign.jpg

We’ve teamed up with Fatboy to create an international campaign that seeks to fight millennial burnouts by encouraging us all to #GetFat!

Worldwide influencers with a passion for adventure are joining together to make a big change on how people use social media. We designed a microsite so you can join our Fatboy influencers on their adventures.

You can check out the beautiful content created, read influencer’s ‘to don’t lists’ reversing the ever pressuring ‘to do lists’ and check out their ‘chill levels’. You can even see the videos we made documenting the influencers on their travels.

Take a look!

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