How To Tell If Lifestyle Influencers Are Right For Your Brand

In 2020, building a digital strategy and a social media presence has proven to be essential for any business that didn’t want to lose relevance. As digital keeps growing in importance the competition to catch consumers’ attention online only increases, and with countless options for them to choose from, brands can have a hard time setting themselves apart.  

In the past year, we have had to keep a distance from our loved ones, our travelling plans have been cancelled, many times we couldn’t even go outside - the effects of the pandemic left people craving for better times. With changed consumers' needs and habits, a good starting point for brands looking to engage online audiences is to inspire them about the silver lining of the present and the hope for a better future. And when it comes to inspiration lifestyle influencers have the final word.

Lifestyle influencers are the creators who don’t have a clearly defined niche, but instead share their daily lives through content that we could only dream of creating ourselves, which makes them relatable and aspirational. Their unique style translates into a unique way of seeing and portraying life, attracting thousands of inspired followers. As a result, whenever they speak-- be it to recommend a product, or simply share what they have been up to--their community listens.

When should I consider working with lifestyle influencers?

Lifestyle influencers can be a valuable asset for your brand during these times when people are increasingly looking for inspiration. They can boost your brand positioning by speaking to their community and inspiring them on your behalf, granting you the help and opportunity to get noticed by the right people, and transferring to you the trust they have been building through the years with their audience.

However, the influencer selection for these creators can be a hard thing to get right. The match-making process in this case has to be accurate and precise, as authenticity is simply non-negotiable. 

In addition, depending on your business goals, you might want to consider going more niche.

Here’s a few points you should consider when deciding if lifestyle influencers are right for your brand:

• I want to inspire desirability in my product instead of focussing on its USPs. Improving consumers’ lifestyles is the message I want to convey. 

• I’m not exactly sure of who my target audience is, and I would like to pin down my ideal customer by showcasing my brand/product to a diverse audience.

• I think my brand/product appeals to a larger and diverse audience, so I would like to reach them all at once instead of having to focus on different strategies.

• I know exactly who my customers are, but I’m trying to broaden up my possibilities and reach different audiences.

If any of the above points apply to you, then you cannot go wrong with including lifestyle influencers in your mix. 

What are the benefits of working with lifestyle influencers for my brand?

There are many reasons why partnering with lifestyle influencers can benefit your business. One of the most important ones is that crucial first introduction to consumers who weren’t aware of your brand or product. Trust us, the first impression that you make on potential customers lasts, perhaps permanently. With that in mind, you want to make sure that you position yourself in the right way by attaching yourself to the right people.

For this reason, having an influencer who your target audience admires and respects talking about your brand or product will pass on to them a sense of familiarity, and will serve as a trusted source of information that will not only influence their choices short-term but also keep you in the back of their minds long-term.

Besides boosting your brand awareness, conversion rates and return on investment, lifestyle influencers are content powerhouses. They are on top of all the aesthetic trends, and they can create beautiful and culturally relevant content that resonates with social media users within their community or otherwise. This means that you will have at your disposal relevant content that can be reused for your other marketing activities without the need for costly and slow productions.

Leveraging the potential of lifestyle influencers will definitely put your brand on the map and provide real value for your target audience and community.

Do you want to work with lifestyle influencers and reap the benefits they can bring to your brand? We can help you!