HP #mijnHPchromebook Influencer Marketing Campaign

With the support of a renowned artist and a mega influencer, we crafted a campaign for HP that enabled audiences to unleash their creativity.

To celebrate the 10th anniversary of the HP Chromebook in the Netherlands, HP offered for free exclusive skins for customers to put on top of their HP Chromebooks and make it more personalized and stylish.

To create a unique skin design and spark our audiences’ interest, we partnered with the Dutch artist Loes Van Delft (@loesvandelft) due to her bold and colorful style that impacts younger generations. The new skin design was amplified on socials with beautiful and engaging content by @loesvandelft and @marijezuurveld.

On top of that, we allowed our audiences to unleash their creativity by submitting their own designs via the hashtag #mijnhpchromebook on Instagram. The UGC designs were sent by HP to the participants, who also had a chance of winning a brand new HP Chromebook in a giveaway promoted by the influencers.

Check out below the beautiful results created by @loesvandelft and @marijezuurveld: