Our award-winning campaigns | Influencer Marketing Awards 2021

We are proud to announce that we won 2 awards at the Influencer Marketing Awards 2021!

Our Johnson & Johnson #CareWithPride and L’Oréal #WonderWaterWhip campaigns each took home a silver medal. With the aim of showcasing those who foster community engagement while winning their hearts, the Influencer Marketing Awards honor exceptional planning, execution, creativity and innovation in influencer marketing. These are our winners:

• Silver Winner for Best Social Commerce Campaign - J&J #CareWithPride

• Silver Winner for Best Brand Engagement Campaign - L’Oréal Wonder Water

The campaign: #CareWithPride with Johnson & Johnson

Neutrogena and Listerine created limited-edition pride-themed products as a part of Johnson & Johnson’s Care With Pride Program, which champions love, equality and care for the LGBTQIA+ community. For every purchase of these products, they donated $5 to Family Equality, a non-profit organization who mission is to advance the legal and lived quality of LGBTQIA+ families.

To build a network of advocates not only for their brand but for positive social change, we teamed them up with 42 charismatic and outspoken influencers in the United States. Through inspiring messages shared on social media, they spread the word about #CareWithPride and encouraged everyone to join this meaningful and empowering initiative.

Our spot-on influencer selection raised massive awareness, engaged their community, and led to a spike in product pageviews and sales for Johnson & Johnson.

The campaign: #WonderWaterWhip with L’Oréal Paris

L’Oréal created a brand new and unique haircare conditioner, L’Oréal Paris Elvive - Wonder Water. The product’s liquid formula looks like water, and provides an 8-second hair transformation. What’s better to convey a product that works wonder in just 8 seconds than through content digestible in a few seconds, too?

So, to launch Wonder Water in the UK and create a seismic impact within younger women, we created the #WonderWaterWhip challenge. With a bespoke soundtrack and dance routine, we reached out to 12 beauty influencers in the UK to engage their audiences across TikTok and Instagram.

The #WonderWaterWhip challenge resonated incredibly well with influencers and audiences alike, not only overperming massively against our KPIs but also encouraging everyone to tag along. With over 1,140 UGC videos and 4.9B views on TikTok, the campaign became L’Oréal biggest TikTok success to date, according to Business Insider.