Our Highly Commended Campaign For J&J Aveeno | International Performance Marketing Awards 2020

We are so proud to announce that our #GetSkinHealthy campaign with Johnson & Johnson Aveeno was highly commended in the International Performance Marketing Awards 2020, in the category “Best Influencer Marketing Campaign”!

The campaign: #GetSkinHealthy

Aveeno wanted to leverage influencer marketing to increase brand awareness and maximize conversions of their limited-edition gift sets in the U.S. around the 2019 holiday season, in December. 

To target Gen-Z and Millennial female students, IMA developed a multi-tier influencer strategy, enlisting 5 Macro and 30 Micro creators across the country to share their individual experiences with Aveeno's gift sets and define what Healthy Skin means to them. 

Happening both online and offline, the 5 Macro influencers visited the campaign Aveeno pop-up activation, in 5 different college campuses, documenting their experiences via Instagram.

In the meantime, in an online-exclusive approach, the 30 Micro influencers unboxed and reviewed their holiday gift sets from home, encouraging their followers to take action via swipe-up links redirecting to the Amazon page, where 3 Aveeno sets were available for purchase. 

A unique creative approach, together with strategic partnerships, powerful storytelling and strong calls to action both online and offline led to incredible awareness and conversion results for J&J Aveeno!