Ubisoft #ReclaimYourFuture Influencer Marketing Campaign

This campaign really made us feel like game characters in real life!

We teamed up with Ubisoft to support the launch of their new WATCH DOGS® : LEGION. You would think that we activated gaming influencers to promote the game, right? Think again! For such a unique campaign, we had a unique approach.

Ubisoft wanted to partner with creative leaders who could embody the Watch Dogs resistance on a spirit level to create an unexpected campaign and convey it to a new and niche audience, not necessarily familiar with the game.

We sourced creative thought-leaders from 10 different markets (United Kingdom, The Netherlands, Belgium, Germany, Australia, France, Spain, Italy, The Nordics, and Russia), whose content generated a big impact and spread the campaign message through all horizons.

Ultimately, these creators engaged their communities around the launch, increased their excitement and emotional attachment for the brand, and drove a lot of traffic to Ubisoft’s website. As you can see below, the content speaks for itself!

Check out the incredible content created by @thomasbenedetti, @medvedew, @zetitaraw, @flamesman1, @charlespoujade, @yoannlerouxofficiel, @ruam2s, @johantonnoir, @aslan.predatorz, @harrydaviesldn, @michelamani, @khedoori, and @benni_grams.

Do you want to learn more about how to leverage influencers in your next marketing efforts?