Why Influencer Marketing Is A Great Idea For Small Businesses

Traditional marketing campaigns consume a lot of resources, requiring big budgets and often dedicated employees. This limits the options for small businesses that typically do not have the same resource availability of a bigger company. 

A great way to go around this challenge and still create an effective marketing strategy that will reach your target audience is working with influencers. They are a trustworthy voice among their community, who pays close attention to what they say and suggest.

While working with influencers can be extremely beneficial for any brand, it’s especially interesting for small businesses.

Here are 3 reasons why you, as a small business, should put an effort in activating an influencer marketing campaign: 

1. Increases Brand Awareness

Influencers already have an established audience, a group of people that trusts them and pays attention to what they say. Working with an influencer means talking directly to that audience. This will help you expand your reach, granting immediate exposure for your business. 

However, it is important to select influencers carefully, and analyze whether their audiences are similar to yours. This way you have the opportunity of turning the ones exposed to influencer content into new fans and consequently customers for your brand.

2. Audience discovery

When your business is showcased in the content published by an influencer, a conversation starts, encompassing comments, likes, impressions and clicks. The buzz is measurable and can be analyzed to better understand how your business is perceived. 

Sometimes we have pre concepts of who our audience needs to be, but an influencer marketing campaign can show you that there is a slice of the market interested in your business that you did not expect. This represents a big opportunity for brands to reach and embrace untapped audiences and grow their business even more.

3. Content production

If your budgets do not allow for an extensive production, influencers can be a valuable alternative. They are content creators by definition and they communicate with their audiences through images, videos and words that resonate very well with them.

Collaborating with an influencer for content creation means that you can get quality content for less money, but it especially means producing content that speaks to your audience.

This being said, we cannot forget that having a strong communication strategy to activate the campaign is fundamental. While it’s crucial that you brief the influencers properly and give them the necessary input on why your product or service is great for their followers, it is as important to give them the creativeG freedom to create content that resonates best with their audience, but they might need some input regarding why this product can be great for their followers. 

Are you ready to start with your influencer marketing campaign?