Influencer Marketing Case Study

To strengthen the OMRON brand in the Italian Nebuliser market, specifically targeting moms of young children in the ‘Cold & Cough’ period.

IMA created a multi-tiered influencer marketing strategy, with content that communicated emotion, was highly engaging and educated audiences on the benefits of using the Nebuliser.

The campaign was able to amplify the product and guide customers through the marketing funnel, driving awareness, consideration and purchases. Our strategy focussed on three key campaign moments, each focussed on a different stage of the marketing funnel.

1. Awareness
   The campaign started on Instagram Stories, where influencers shared the personal letter they received from OMRON explaining the benefits of the Nebuliser.

2. Consideration
   The second phase of content was used for product consideration and credibility. With Instagram in-feed Posts and Instagram Stories, the influencers shared how they use the Nebulisers with their children and communicated the superiority of the products.

3. Conversion
   The final phase focussed on driving sales. The influencers shared their personal discount code via swipe-ups on Instagram Stories.