case study

TikTok Video Production

The Ask

Emphasize the sharing nature of TikTok through the creation of a series of influencer advertisements.

The Goals

Create engaging content around TikTok with the help of influencers that have specific interests.
Show that TikTok allows people to share their lives and what they love.

The Strategy

How do you attract new active users to a social media app?

Create a series of video assets for social media advertising that will activate an older (18-34 y/o) audience to create an account on TikTok.

TARGET MARKETS:DE, UK, FR & ES
+ usage in EU, Russia, and Australia

TARGET AUDIENCE:
Digitally savvy young men and women
18-34 years old
Audiences with specific interests (e.g. makeup gurus, lifestyle vloggers, sports fans, etc.)