The leading influencer marketing agency
 
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#TruckersbyTruckers

 
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Small but mighty, we created a micro influencer campaign with clout allowing TomTom to engage notoriously hard-to-reach communities

 
OUR Challenge

Truck drivers can be on the road for up to 56 hours a week—meaning they are impossible to reach. A marketers worst nightmare. Especially for TomTom, launching their GO PROFESSIONAL sat-nav device made for large vehicles.

OUR SOLUTION

We let truckers do the talking. Partnering with 18 micro influencers who drive large vehicles for a living became brand ambassadors, sharing authentic content about their GO PROFESSIONAL experience. Because influencers have the power to engage niche communities. Even from on the road.

 
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Our result
 

1.1M

impressions

7.3%

engagement rate (more than 2x industry standard)

133%

ROI

50.300+

engagements

 
 
Interested in working together?
 
 
contact us