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#TruckersbyTruckers

 
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TomTom | #TruckersByTruckers | Influencer Marketing Agency Case Study

INFLUENCER MARKETING CASE STUDY IMA discovered the vast online community of European truckers, and chose 18 influential drivers to become brand ambassadors for TomTom. The trucker lifestyle affords...
 
 

Small but mighty, we created a micro influencer campaign with clout allowing TomTom to engage notoriously hard-to-reach communities

 
OUR Challenge

Truck drivers can be on the road for up to 56 hours a week—meaning they are impossible to reach. A marketers worst nightmare. Especially for TomTom, launching their GO PROFESSIONAL sat-nav device made for large vehicles.

OUR SOLUTION

We let truckers do the talking. Partnering with 18 micro influencers who drive large vehicles for a living became brand ambassadors, sharing authentic content about their GO PROFESSIONAL experience. Because influencers have the power to engage niche communities. Even from on the road.

 
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Our result
 

1.1M

impressions

7.3%

engagement rate (more than 2x industry standard)

133%

ROI

50.300+

engagements

 
 
Interested in working together?
 
 
 
 
contact us