Booking.com #FutureOfTravel Influencer Marketing Campaign

Although the future of travel may now seem uncertain, one thing we know for sure: our love and passion for traveling and discovering the world will always remain the same.

Booking.com conducted a global study of travellers and unearthed unparalleled insights into the future of travel. They foresee that in the future, we’re going to see more and more people taking “workcations”, making the most out of a new location outside office hours. Booking.com also found a renewed passion to stay closer to home and explore our own countries and cities, instead of always going abroad. Last but not least, the lockdown has re-sparked a new sense of joy and pleasure in the simple things, leading people to opt for travels that allow them to spend more time in nature and with their family.

We partnered with Booking.com to take this conversation to social through influencers, who had a glance back at the past to get audiences excited about the future. They showed how the pandemic changed our traveling habits, and provided hope and inspiration to those who wish to experience the world again.

The results are literally dreamy! Check out the incredible content created by some of the influencers participating in this campaign: @hollyleelu, @manuelavitulli, @the_globbers, @lorenzo_carone, @ashleemajormoss, @gabimulder, @_lucyinthesky, @math_uwg, @parisgrenoble, @iberta.h, @scalamari, and @jaimenhudson.