Top 10 Up-And-Coming Influencers for 2021

With the development of social media platforms, discussions, subjects and niches, there is always room for people who are upcoming and are growing steadily within their specific environments. This is always the case within the influencer sphere.

Whether you shoot up to 1M on TikTok in a few months or are growing a strong and engaged audience on Instagram, it's important to be on the lookout for these up-and-comers. They will likely shape the future of social media channels and be represented in brand collaborations. For these reasons, in this edition of our Top 10, we feature the upcoming influencers that everyone should have their eyes on. 

1. Katherine Menna (United States)

Fitness instructor, skincare expert, feminist, social activist… there isn’t much that Katherine doesn’t do. She uses her social media platform for the better—posting raw and real content that resonates with her followers. From her mental health journey to her recommended clean beauty products, Katherine’s platform is a go-to for many when they want a burst of realness and positivity.

Instagram: 11K Followers

2. Victoria Paris (United States)

In the last 4 months Victoria has gained over 850K followers on TikTok which has flowed over to Instagram as well. She has gained a loyal following due to her candid commentary, relatability and unique style. At just 22 years old, and residing in NYC, she lives a vibrant and exciting life exploring the city, dating and vlogging her favorite outfits—keeping it real and sharing everything and anything with her followers. 

Instagram: 186K Followers | TikTok: 869K Followers

3. Solène OJ (France)

Solène OJ is a Paris based fashion content creator and DJ. With her glowing complexion to her flawless personal style, Solène is a breath of fresh air in the world of creativity. Her instagram reflects her inspiration that stems from her Caribbean roots of Martinique, and her soulful energy that is vibrational by her online presence. She is definitely someone people enjoy following and should be looked out for. 

Instagram: 39K Followers

4. Hadban Twins (United Arab Emirates)

The inseparable duo from birth, Humaid Hadban and Mohammed Hadban are rocking it on social media. Focused on fashion and lifestyle, they often post jaw dropping outfits and amazing imagery featuring both of them, with an admirable dose of creativity. Their fast paced growth on social media is explained not only by the quality of their content, but also by the fact they are the first local twins to become influencers in the UAE. 

Instagram: 79K Followers

5. Pieter Valley (The Netherlands)

The 25-year old Dutch creator, Pieter, knew he wanted to do something in the entertainment industry from an early age. But being afraid of rejection, he never dared to pursue his dreams. This year he finally made the decision to go for it and within a couple of months he already has more than 130K followers on TikTok. “My goal is to make people laugh.” Pieter is best known for comedic sketches and impersonations. The typical mail delivery man, the typical father or that recognisable primary school teacher. Pieter comes up with all his ideas himself, although his followers now also submit suggestions.

TikTok: 139K Followers

6. Poopi (France)

Poopi is a remarkable woman who has gained almost 600K followers on TikTok in only 2 months by sharing food tastings of all kinds, trying out the latest beauty trends and even doing ASMR. On her TikTok account Poopi has been able to satisfy her audience while publishing over ten videos a day, and does not intend to stop here. She has made a remarkable start at her influencing journey and has big plans coming up.  

Instagram: 15K Followers | TikTok: 598K Followers

7. Howard (United Kingdom)

Howard—or ‘Howeydon’ as per his handle—is a UK-based content creator of Nigerian descent. His content is all about fashion, skin and hair care as well as parenting—as he is also the proud dad of a beautiful boy. He uses his platform to share snippets of his everyday life as well as teach men all about grooming and fashion. He has a very vibrant personality and fresh vibe which is why you should keep an eye on him!

Instagram: 37K Followers

8. Mariana Lobo (Brazil)

Mari is a plus size model and influencer based in Rio de Janeiro. She’s got everyone’s attention due to her amazing sense of humour, boldness, and natural shine. She talks about body acceptance and positivity in a very honest and relatable way. She is proud to honor her body and inspires others to do that same as she thinks this is very important. She is not afraid of showing her beautiful curves and speaking up about important issues. 

Instagram: 40K Followers

9. Sita Sunar (The Netherlands)

Sita’s profile is all about lifestyle, fashion and wellness. She is a very multitalented yoga teacher and entrepreneur based in Amsterdam, with proud roots in India and Nepal. She is also an expert in many topics such as Ayurveda, meditation, and women’s cycle. Her knowledge enabled her to create Conscious Mandal, an alternative & holistic health service. Besides that, she is a great fashion enthusiast, due to her work at a luxury vintage brand, called Zazi Vintage. Doing many things in life means that she has a supportive community. 

Instagram: 14K Followers

10. Claudio (The Netherlands)

With a love for both The United States and The Netherlands, Claudio has grown his TikTok from nothing to 214K during the last year—and his popularity is only soaring throughout the pandemic. His love for both countries enables him to appeal to expats in The Netherlands and in the US, but also to native Dutch people, making him very popular. His use of comedy, relatable situations and love for the culture has made him stand out on TikTok. Watch out for more fun and interesting content. 

TikTok: 214K Followers | Instagram: 18K Followers

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