Emilie Tabor for Forbes: Insights On Partnerships With Micro-Influencers

In awareness-focused campaigns, macro-influencers' extended reach and discoverability can be a valuable strategy, but if brands want to tap into niche communities with a focus on high-quality engagements, leveraging micro-influencers’ personal relationships with their followers can be more beneficial. If you're looking to partner with small content creators, head over to Forbes and check out the insights shared by our Founder Emilie Tabor and other industry experts to ensure a good return on your investment.