We Are a Winner of The International Performance Marketing Awards 2021

Cheers to a great performance 🥂 We are so happy to announce that our #WonderWaterWhip campaign with Media.Monks and L'Oréal won at the International Performance Marketing Awards in the Best Influencer Marketing Campaign category. We are proud and excited that the teams involved in this great project are getting the recognition they deserve 👏🏼 🥇

The campaign: #WonderWaterWhip with L’Oréal Paris

L’Oréal created a brand new and unique haircare conditioner, L’Oréal Paris Elvive - Wonder Water. The product’s liquid formula looks like water, and provides an 8-second hair transformation. What’s better to convey a product that works wonder in just 8 seconds than through content digestible in a few seconds, too?

So, to launch Wonder Water in the UK and create a seismic impact within younger women, we created the #WonderWaterWhip challenge. With a bespoke soundtrack and dance routine, we reached out to 12 beauty influencers in the UK to engage their audiences across TikTok and Instagram.

The #WonderWaterWhip challenge resonated incredibly well with influencers and audiences alike, not only overperming massively against our KPIs but also encouraging everyone to tag along. With over 1,140 UGC videos and 4.9B views on TikTok, the campaign became L’Oréal biggest TikTok success to date, according to Business Insider.

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